Email
Print
Share
Table of Contents
- Why agent commissions matter
- How agents choose builders
- Why skipping commissions is risky
- How builders recover commission costs
- Why listing with Builders Update changes the game
- Conclusion
Why agent commissions matter
Selling new homes is about more than floor plans and finishes. It is about trust. Agents play a key role in guiding buyers to the right home. They invest hours showing homes, explaining contracts, and managing concerns. If a builder refuses to pay a commission, that agent has no reason to push buyers toward those homes.
Agents expect to be paid for their work. Buyers expect their agent to be covered. Builders who agree to commissions keep both sides happy. It is a simple, proven system that drives more sales.
How agents choose builders
Agents have choices. They can show dozens of builders to their clients. Their decision often comes down to one key factor: will they get paid fairly for their work.
If a builder refuses to pay, that builder falls to the bottom of the list. Why would an agent risk weeks of effort only to walk away empty? They won’t. Instead, they bring their buyers to builders who guarantee commissions.
At Builders Update, we make this choice crystal clear. Builders who pay are visible. Builders who do not pay never make it into the system.
Why skipping commissions is risky
Think about the signals. When a builder says no commission, the message is simple: they do not value the agent’s role. Agents see that. They respond by steering buyers away.
Buyers also notice. No buyer wants to dip into their own funds to cover an agent. They want every dollar aimed at the home. Refusing commissions puts an unnecessary roadblock between buyer, agent, and builder.
The result? Homes from non-commission builders sit. Homes from commission-paying builders move faster.
How builders recover commission costs
A common pushback is cost. Builders ask, “How do we cover commissions?” The answer is practical. Fold the cost into the home price. Buyers expect agent fees to be part of the deal. It is already a standard part of the market.
When done right, the builder still recovers the margin. The buyer feels no extra burden. The agent is satisfied. And the builder gains stronger sales momentum. It is a cycle that rewards everyone.
Skipping the cost, on the other hand, costs more in the long run. Slow sales, fewer showings, and limited visibility drain resources far more than paying an agent commission.
Why listing with Builders Update changes the game
At Builders Update, the rule is simple. We only work with builders who pay commissions. That alone tells agents they can trust every listing they see. It removes doubt, creates confidence, and speeds up the match between buyers and homes.
If a builder is not listed, agents take that as a warning. They assume no commission will be paid. They stop recommending those homes. They move on to builders who are visible, trusted, and willing to share value.
Being on our platform is more than presence. It is a signal. A signal that the builder values agents, respects buyers, and is serious about sales.
Final Takeaway
At Builders Update, we believe paying agent commissions is not an option. It is the foundation of trust, speed, and growth in new home sales. Builders who cut commissions send the wrong message.
Builders who pay earn loyalty, visibility, and stronger results.
If you want agents to bring their buyers to you, the path is clear. Work with us. List your homes with us. Show agents you value their effort, and you will see the results in your sales.
Frequently Asked Questions
1. Why do agents avoid builders who skip commissions?
Agents want certainty. If there is no commission, there is no incentive. They simply show other homes.
2. Do buyers really care if the builder pays the agent?
Yes. Buyers do not want to cover agent fees out of pocket. They want their money in the home, not in extra costs.
3. Can a builder recover commission costs without hurting sales?
Yes. The cost can be included in the home price. It is already a market norm. Buyers accept it.
4. What does it signal if a builder refuses to pay?
It signals risk. Agents see it as a lack of value for their work. Buyers see it as an added burden. Both walk away.
5. Why should a builder choose Builders Update over going alone?
Because agents trust our listings. They know every builder on our platform pays commissions. That trust means more showings, more buyers, and faster sales.
You have a choice. Stay hidden, or stand out. Builders Update gives you the edge. When you list with us, every agent knows your homes come with a commission guarantee. That one detail changes everything.
Agents will look at your homes first. Buyers will follow. Your sales will gain speed, and your reputation will grow.
Don’t let your homes sit unseen. Join Builders Update today. List your homes. Win the trust of agents. Watch your sales move faster.
